Instagram accounts with the most followers worldwide as of February 2021 (in millions)

Footballer Cristiano Ronaldo heads the ranking of the most popular Instagram accounts as of December 2020. He is the most followed person on the photo-sharing app platform with nearly 244 million followers. Instagram's own account was ranked first with over 369 million followers.

How popular is Instagram?

Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app surpassed 1 billion monthly active users in mid-2018. Currently, there are approximately 112 million Instagram users in the United States and experts project this figure to surpass 120 million users in 2023.

Who uses Instagram?

Instagram audiences are predominantly young – recent data states that around 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2019 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

Celebrity influencers on Instagram

Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranks first again, as the average media value of one of his Instagram posts is 735,386 U.S. dollars.

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